Context: The Kraft Heinz Company is best known for iconic global brands like Heinz Ketchup and Kraft Macaroni & Cheese. It’s also on a journey of digital transformation, the digitisation of the sales processes are key for this effort to achieve success.
Kraft Heinz needs to improve its ways of interacting with customers, with a focus on the following macro processes: Sell In, Execution and Sell out.
The aim is to provide a flawless experience across Kraft Heinz brands and the countries they operate in.
Improving the customer’s through insights provided by our project: The Sales Ecosystem.
Tools used: Figma, Miro, Illustrator, Photoshop and Jira.
Timeline: 12 months.
Team: 17 people including me as the product designer, managers, developers and business analysts.
Project management: Scrum.
Countries applied: France and Brazil
Before x After
The main goal it was to concentrate the most important information in order to give insights to the sales team in a quickly and easy way to view.
OKRs and approach
Objectives and key results is our way of work:
Discovery sessions
To create the dashboards we usually run a workshop to understand the needs and bring a solution:
Operations
Our system of work consist in focus in epics for each sprint:
System map
In order to create the best approach for each dashboard we divided the project for the areas that we need to cover:
Team
We are working together a big team and a group of stakeholders to create the dashboards:
Architecture
Our architecture is structured in solutions and foundational systems:
The evolution of the project
We started from France and Brazil, the idea is to continue the development for all the countries that Heinz has business:
Achievements
We develop more than ten dashboards, a branding, marketing materials and a style guide:
Dashboards:
Branding:
Style guide for dashboards
Thank you for watching! 🥫🍅